Users will soon have a fresh option that enables them to reduce the volume of AI-made content appearing in their timelines. This move comes as the company disclosed that it currently hosts over 1 billion AI videos.
Pilot Phase and Launch
This change is being tested over the coming weeks before a widespread launch. This development comes amid a rise in AI-generated material, driven by new content generation software.
The Broader AI Trend
Studies have shown that approximately 10% of the fastest-growing channels on a popular video site only show content made by AI. A significant portion of this content is deemed low-quality AI content, a term for substandard, bulk-generated content that is frequently illogical or dreamlike.
Our research shows that a lot of users appreciate content created using AI tools, from AI artwork to science explainers, and we want to provide users the power to see more or less of that, according to their own choices,” said a platform representative.
Scale of AI Content
The service shared that there are currently over a billion videos on its app labeled as artificially created. In total, over 100 mn pieces of content are added to the service each day, making clips made by AI a limited portion of its total content library.
User Control Features
Users will be in a position to limit or boost the volume of artificial media they view by accessing the “manage topic” feature in the application and choosing AI-made media. Additional categories that currently be modified under the setting include news, style, beauty, and choreography.
Content Labeling and Policies
TikTok’s rules oblige users to tag “realistic” artificially created content, and it forbids malicious fake videos of well-known individuals or emergencies. Any believable AI-generated clip that is unmarked can be taken down under its terms of service.
In addition, the platform will now apply an artificially created watermark to content made using its built-in AI features, or flagged by an cross-platform project for recognizing artificial media. This step is designed to deter users from attempting to circumvent the tagging system.
Educational Initiatives
The company is additionally introducing a two million dollar AI literacy fund for professionals and groups to develop learning resources about using AI responsibly. This project will assist educational bodies focused on training coding and technology.
Content Safety Approach
The platform has defended its moderation strategy, during discussion over plans to make redundant hundreds of review team members in Britain. It is planning to eliminate 439 jobs in its trust and safety team in its British office, with worker representatives and internet security professionals expressing worry that people are being substituted by machine-led review.
A senior executive clarified that human moderation would remain essential, but automated tools can shield workers by removing the most graphic content before it is viewed by people. The platform reported a 76% decrease in disturbing and violent content seen by content reviewers over the last 12 months due to the use of its AI tools.
We believe it is crucial to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is where a lot of the machine support is really helping us process content quickly.”
